FWUH is an independent based apparel & entertainment brand. Carved from the attitudes of hip hop, skate and punk, we've come to enjoy a weird but exciting sense of pride as we produce, promote and pervert pop culture through fashion, music and other noise.

Founded on the premise of always striving to bring people together by provoking thought, we will continue to kick ass and poke fun at current events and today's absurdities with the intention to move you through a range of emotions, making you feel happy, disgusted, excited, appalled, horny, even a little angry times,... all while looking good. 

 Through travels, experiences and mistakes, we realize that "We live in a world full of "Beautiful Bullsh*t"...ironically, it's that same day to day bullsh*t that helps us form our opinions, ideals and moralities. Through the brand, we intend to express ourselves while exposing those same opinions, ideals & moralities.

AND YES!,... we will sometimes say the wrong thing, throw a few wild parties, give some unsolicited advice and YES!,...we'll probably occasionally flash an obscene gesture or two, but we're just living the FWUH LIFE, making FUN of sh*t and having a good time!

So if you see someone wearing one of our tees, hats or hoodies,...walk right up to them and tell 'em we said "FUCK WHAT U HEARD".....and THANKS for the SUPPORT!