FWUH is an independent apparel & entertainment brand. Carved from the attitudes of hip hop, skate and punk, we enjoy a weird sense of pride as we PRODUCE, PROMOTE and PERVERT pop culture through fashion, music and other noise.
Through travels, experiences and mistakes, we've come to realize that "We live in a world full of "Beautiful Bullsh*t." Ironically, it's that same day to day bullsh*t that helps us form opinions, ideals and moralities. Through the brand, we intend to move your emotions while expressing and/or exposing those same opinions, ideals & moralities.
Our mission... kick ass, provoke thought, & poke fun at current events and today's absurdities. (all while looking good of course!) YES!,... we will sometimes say the wrong thing, throw a few wild parties, give some unsolicited advice and YES!,...we'll probably flash an obscene gesture or two, but "FUCK WHAT U HEARD" we're just makin fun of sh*t and having a good time!